Privacy & Cookie Policy

Effective Date: 08/23/2023| Last Updated: 11/03/2026
CMI Gold & Silver LLC (“CMI Gold & Silver,” “CMI,” “we,” “us,” or “our”) is a family-owned precious metals dealer based in Phoenix, Arizona. This Privacy & Cookie Policy explains what information we collect when you visit cmi-gold-silver.com, chat with us, call us, or buy from us; how we use it; who we share it with; and the choices you have. It is part of our Terms and Conditions.

1. Information We Collect

Information you give us
• Contact details: name, home or physical address, billing and shipping address, email address, and phone number.
• Order details: products purchased, order notes, and payment method.
• Account details, if you create an account: login email and password (stored in encrypted form).
• Identity and compliance information we may request, such as a government ID or source-of-funds documentation, when required by law or for fraud prevention.
• Communications with us, including emails, text messages, chatbot conversations, and phone calls. Calls may be recorded for verification, training, and compliance.
• Preferences, such as newsletter and text message opt-ins.
Payment information. Card and bank details are entered directly with our payment processors and are not stored in full on our systems. We receive limited information, such as the card type, last four digits, and transaction status.
Information collected automatically
• Device and usage data: IP address, browser type, pages viewed, referring site, and time on site.
• Cookies and similar technologies (see Section 6).
• Site interaction data: we use Hotjar to understand how visitors use our pages, such as clicks, scrolling, and page navigation. Information you type into forms, including payment details, is not recorded.
• Call tracking data: when you call a number shown on our website, we may record which page or campaign led to the call.

2. Required Customer Contact Information

To process any order, whether placed online, by phone, or in person, CMI Gold & Silver LLC requires a verified home or physical address (street, city, and country), together with a working email address and/or phone number, from every client. This requirement applies to first-time customers at intake and to existing or repeat customers, whose records we will complete the next time an order is placed if any of this information is missing.
A valid email address is required for every client. If a client does not have an email address, a working phone number is required in its place. Wherever possible, we collect both, so that we can reach you regarding your order, shipment, or account.
For any transaction involving a bank wire, whether a wire sent to CMI or a wire CMI sends to you, a complete physical address, including city and country, is mandatory, and no wire can be submitted or accepted without it. Orders paid by check, card, or e-check, or completed in person, are held to the same standard: a home address and current contact information are collected and kept on file as part of our standard account and compliance procedures, regardless of payment method.
Providing accurate, current contact information is a condition of doing business with CMI Gold & Silver. We collect it to process and ship your order, verify your identity, and meet our obligations under the Bank Secrecy Act and other applicable law. Incomplete or unverifiable contact information may delay or prevent completion of a transaction.

3. How We Use Your Information

• To process, confirm, ship, and support your orders.
• To verify identity, prevent fraud, and meet our legal obligations, including Bank Secrecy Act and anti-money laundering rules and IRS reporting.
• To send transactional emails and text messages about your orders and account.
• To answer your questions by phone, email, text, or chatbot, and to improve our service and staff training.
• To send our newsletter, market updates, and offers, if you opt in.
• To understand how our website is used and improve it.
• To measure our advertising and show relevant ads, including remarketing to people who have visited our website, subject to your choices below.

4. How We Share Your Information

We do not sell, rent, or trade your personal information. We share it only as described here:
• Service providers who help us run our business and may use the information only to provide services to us, including payment processing (CyberSource, through Wells Fargo), e-check and bank verification (Seamless and Plaid), shipping (FedEx and USPS), customer records (Salesforce), email and text messaging (Mailchimp and our text message and chatbot providers), call tracking (CallRail), website hosting, and analytics (Google Analytics 4 and Hotjar).
• Advertising partners, such as Google, Meta (Facebook and Instagram), and Salem Surround, which may use cookies and similar technologies to measure our ads and show you relevant ads on other websites. You can opt out as described in Section 6.
• Legal and compliance: government authorities, when required by law, subpoena, or regulation, including Bank Secrecy Act and IRS reporting, or to protect against fraud and protect our rights and customers.
• Business transfers: if CMI Gold & Silver is involved in a merger, acquisition, or sale of assets, your information may transfer as part of that transaction, subject to this policy.
• With your consent, for any other purpose you approve.
We do not share your mobile number or text message opt-in consent with third parties for their own marketing purposes.

5. Email, Text, Chatbot & Phone Communications

• Email. You can unsubscribe from marketing emails using the link in any email. You will still receive transactional emails about your orders, such as order confirmations and payment and shipping notices.
• Text messages. Reply STOP to opt out and HELP for help. Our full SMS / Text Messaging Policy is part of our Terms and Conditions.
• Chatbot. Our website chatbot may use automated and artificial intelligence technology to respond to you. What you share in a chat is handled under this policy.
• Phone. We do not make outbound cold calls or spam calls. We may call you about an order you placed or a question you asked us, or to follow up on previous business.

6. Cookies & Your Choices

What are cookies? Cookies are small text files stored on your device when you visit a website. They help the site work and remember your preferences.
How we use them. We use cookies and similar technologies to:
• Keep your cart, checkout, and account working (essential cookies).
• Remember your preferences.
• Understand how visitors use our website (analytics, including Google Analytics 4 and Hotjar).
• Measure our advertising and show you relevant ads, including remarketing (Google, Meta, and Salem Surround).
Your choices.
• Manage or disable cookies through your browser settings. Disabling cookies may affect how the website works, and blocking essential cookies may prevent the cart and checkout from working.
• Opt out of Google Analytics at tools.google.com/dlpage/gaoptout.
• Opt out of interest-based ads at optout.aboutads.info and through your Google and Meta ad settings.
• Opt out of Hotjar at hotjar.com/policies/do-not-track.

7. Your Rights

You can ask us to access, correct, or delete the personal information we hold about you, or to stop marketing to you, by contacting us at brokers@cmigs.com or 800-528-1380. We will verify your identity before acting on a request. Some information must be kept for legal reasons (see Section 8). Depending on where you live, you may have additional rights under state privacy laws.

8. How Long We Keep Information

We keep information for as long as needed to provide our services and meet legal requirements. Transaction and compliance records are generally kept for at least five years, as required for dealers in precious metals under federal law. Marketing preferences are kept until you change them.

9. How We Protect Information

We use administrative, technical, and physical safeguards, including encrypted connections (SSL/TLS), PCI-compliant payment processing, and limited staff access. No method of transmission or storage is completely secure, but we work to protect your information and will notify you if required by law in the event of a breach.

10. Children

Our website and products are intended for adults 18 and older. We do not knowingly collect information from children under 13. If you believe a child has given us information, contact us and we will delete it.

11. Changes to This Policy

We may update this policy from time to time to reflect changes in technology, law, or our practices. Updates will be posted on this page with a new “Last Updated” date.

12. Contact Us

CMI Gold & Silver LLC 3800 N. Central Avenue, Suite 1100, Phoenix, AZ 85012 Phone: 800-528-1380 Email: brokers@cmigs.com